Business Tools & Methods
Q1.What is business research? Why should there be any question about the definition of research?
The purpose of business research is to further the goals of a business, whether it is exploratory marketing research to determine the future needs of customers or more focused research such as determining which products were the most popular during the past season so the company can determine how to allocate specific assets. Depending on its purpose, research can fulfill very different functions -- unlike academic research, which does not necessarily have a particular purpose or objective other than to prove a hypothesis, business research is undertaken with the aim of improving profitability, not simply as an intellectual exercise or for the good of humanity.
Q2. What is the difference between applied research and basic or pure research? Use a decision about how a salesperson is to be paid, by commission or salary, and describe the question that would guide applied research vs. The question that would guide pure research.
applied research, 2014, Research Methods by Dummies). In an example of 'pure' research, an example might be "does motivation increase with commission vs. salary-based sales." The researcher would create a simulated experiment in which people would be asked, while being observed, to sell a product. In one situation, the test group would be told that they would be paid for participating in the experiment regardless of whether the other party agreed to buy the item; in another, they would be offered a financial incentive only if they 'closed the deal.' A business, however, would likely use applied research specific to its own enterprise and compare sales figures from similar companies in its industry, comparing companies that largely used employees who worked on commission vs. salaried employees.
Q5. A sales force manager needs to have…
